Tweet

Marketing refers to methods and techniques used in creating audience awareness and to disseminate benefits of services provided and manufactured products to consumer societies using mainstream media means such as print, radio broadcast television and more recently internet web, social media and email advertising. Marketing is promotion of these items at a strategic level and differs form Advertising which is at a tactical level. Marketing deals with attracting and retaining consumers of goods and services being marketed . More non Marketing  subject areas here :

Organisations utilize marketing research strategies to obtain insights of the role of marketing activities, consumer behavior, market characteristics and communication strategies. Students learn about identifying opportunities for firms, techniques for gathering market info, targeting market segments with different goods and services, and strategies to reach and retain customers. Marketing involves understanding practical psychology of consumer taste and behavior, collection of consumer  data via market research surveys, statistical analysis testing. In the digital age, marketing has incorporated high tech tools in the collection, survey and analysis consumer data in their constant search to provide consumer insights. This area is often refereed to as Web Analytics and Data Science, Big Data This will enable advertisers and other sellers to better target  their products on Desktop computers and mobile devices such as mobile phones, tablets etc.